Why not white

The project was developed in order to create menswear shirting that was inspired by London’s lifestyle with an eye for sustainability in the process.

Being asked which kind of shirt they felt more comfortable in, most men would answer a white cotton one.
While researching about the toxicity of the dyeing industry, the project developed around creating interesting surfaces and cloths using the properties of un-dyed materials and the traditional seersucker technique.

Using different tensions while weaving, it was possible to achieve creased surfaces, incorporating luxury materials unusual in men’s shirting, such as Mohair and silk, with white cotton.
Alongside, the idea of exploring stain as a natural way of dyeing has been explored in a few pieces which have been woven with rust-dyed cotton and silk, using found objects.